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DS亨卓| Krs的糖果骷髏，論藝術AR對觀者身份的革新 DS Exhibit|The First Sugar Skull that Sings Super Mario – on how AR in art can transform the role of the audience 一個混有北歐與墨西哥血統的加勒比海盜死后的糖果骷髏竟突然唱起了超級瑪麗！ Can you ever imagine that the sugar skull of a half Swedish and half Mexican Caribbean pirate suddenly starts singing Super Mario?! DS亨卓此次聯手藝術屆具有革新性的AR技術公司Artivive，將北歐瑞典表現主義藝術家克里斯·庫倫格林的《糖果骷髏》作品以藝術前沿的AR表現形式為大家首次呈現，論壇“藝術觀眾：如何在信息時代構建觀察者視角”與克里斯·庫倫格林特展“夢與現實的沖突與解放”將于7月7日下午2:00-4:30于上海云間美術館舉行。 Yes, DS presents you an AR leading pioneer in art, Artivive who brings life to the art Sugar Skull of the Swedish artist Kristoffer Kullengren. In order to explore the role of modern art and the unique experience it creates for its audiences, DS and Yun Jian Gallery cordially invite you to join the talk ‘AUDIENCES: How to connect with the viewer in the modern information age’ on July 7th, 2:00-4:30 at Yun Jian Gallery at Shanghai World Financial Centre. And Kris would first time show his art in AR with his special exhibition ‘The Conflict and Liberation between Dream and Reality’. AUDIENCES|信息時代下美術館與畫廊的存在性問題 AUDIENCES|The existential issues that contemporary art museums and galleries face in the information age 2017年3月，一場名為“觀眾AUDIENCE”的極具行業前瞻性的論壇于喜馬拉雅美術館外著名的“遠景之丘”舉行。該論壇由上海外灘美術館與喜馬拉雅上海種子聯合發起，其中亞洲社會博物館館長Boon Hui Tan與上海種子創始人李龍雨館長，在如何通過策展為觀眾創造獨特的藝術記憶，美術館與觀者在新時代的角色轉變，存在性和觀者體驗方面進行了深刻探討。問出了一個當時并未給出解答的問題，我們在信息科技如此發達的當代，應該如何構建與“觀眾”的關系。 In March 2017, Rockbund Art Museum and Shanghai Project collaborated for a very influential and leading forum on the existential relationship regarding the audience and art museums, the ‘Audiences’ talks. Among those talks, the director of Director of Asia Society Museum Boon Hui Tan and founder of Shanghai Project Dr. Yongwoo Lee raised the questions regarding the existential questions of traditional art museums for the role they play to create a new and unique art memories for the audience, and how we can construct a new equilibrium between art and the audience in a dynamic world of information technology. However, these were the questions more asked than answered then.
DS論壇|7.7日，創造 · 觀察：誰是當代藝術的主角？ DS Forum|July 7th, Creator · Audience: who leads the art experience? 而在僅僅不到一年半的時間，我們卻看到了很多新興藝術發展方向，傳統藝術新媒體化，藝術空間多元化，VR與AR讓藝術去除地域化等。 Within just less than one year and a half, we’ve seen new directions grown in art with some traditional galleries moving to new media, or art museums transforming to art space that provides integrative art experience, and new technology of VR and AR moving into art virtual exhibitions that has made geography irrelevant. 所以，為了更好回答藝術與“觀眾”關系的問題，DS于7.7日邀請到了在該趨勢嘗試下的具有代表性的藝術機構，來從他們的實踐中分享他們所代表的趨勢聲音。 So, in order to dig deeper into these “Audiences” questions, DS has invited some leading pioneers in this new, explorative trend to share their voice through their practice.
其中，在藝術領域AR技術全球領先的Artivive，曾于兩年前于奧地利首次展出了AR技術在藝術中的應用，并與上海種子項目合作，而今年將與DS藝術家克里斯·庫倫格林合作，以AR故事敘事為視角，結合策展，來為當代藝術觀眾帶來一個全新的藝術體驗。 Artivive, which is a leading AR technology company in art, did their first art exhibition with AR applied in art in Austria two years ago and came to China to work with Shanghai Project last year. And this year Artivive would work with Kris to build apply AR in to a story-telling thread as part of the art experience, to create a new engaging and co-constructing experience with the audience. 活動地點：上海云間美術館 陸家嘴上海環球金融中心29層 Yun Jian Gallery, 29F Shanghai World Financial Center, Lujiazui, Shanghai 活動日期與時間： 2018.7月7日 14:00-16:30 活動行程 Event Rundown 2:00-2:30 簽到與到場 Registration 2:30-2:35 中國文化促進會國際交流基金委員會秘書長 云間美術館，徐迪旻館長致辭 Opening speech by Dimin Xu, Curator of Yun Jian Gallery, Secretary general of China International Culture Exchange Foundation 2:35-2:40 瑞典商會代表 Carl Johansson致辭 Opening speech by Carl Johansson, Representative from Swedish Chamber of Commerce China 2:40-2:45 藝術家克里斯?庫倫格林的AR 作品展：糖果骷髏與愛如翼 Kristoffer Kullengren AR Art of The Sugar Skull and Love is Wings 2:45-3:45 圓桌探討，藝術與觀者：如何在新時代構建觀看者視角 AUDIENCES: How to connect with the viewer in the modern information age? 3:45-4:00 Q&A 4:00-4:30 藝術家導覽：夢與現實的沖突與解放 The Conflict and Liberation between Dream and Reality 圓桌嘉賓 Panelists Carl Johansson 瑞典商會代表 Representative of Swedish Chamber of Commerce China 王厚淼 Mil Wang 藝心動CEO, Artivive China Skylar Fenella DS亨卓（上海）投資管理咨詢有限公司，創始人 Founder of DS Investment co. Kristoffer Kullengren 瑞典表現主義畫家，DS亨卓藝術家 Swedish Expressionist Artist, DS Investment co. 繆良駿 Liangjun Miu; 糜家棟 Jiadong Mi 白云美術館，創始人&聯合創始人 Founder & Co-founder of Bai & Yun Art Museum 陳興葉 Audrey Chen 上海丹麥設計中心，運營總監 COO of Shanghai Danish Centre 主持人 Moderator 陳地崴 Diwei Chen DS亨卓，聯合創始人 Co-founder of DS investment co. DS也邀請到了將生活融入美術館空間概念的位于莫干山的當代美術館，白云美術館，從另一個角度闡釋如何通過空間建設，構建藝術與觀者的近距離體驗。 DS has also invited another pioneer effort Bai & Yun Art Museum in Moganshan which has transformed both the space and function of the traditional art museum to create a space that integrates immersive art experience for the audience through artist residency projects. 此次活動，將于位于環球金融中心的云間美術館舉辦，一個將亞洲與西方藝術相結合，將傳統與當代想連結的美術館。 The event will be hosted at Yun Jian Gallery, a gallery in the cloud that connects Asian and Western culture and relates between the traditional and contemporary. 克里斯 庫倫格林|夢與現實的沖突與解放 Kristoffer Kullengren|The Conflict and Liberation Between Dream and Reality 此次活動不僅將給大家帶來一場藝術前沿的探討，更是會現場一睹克里斯的AR特展，在此次他的“夢與現實的沖突與解放”，克里斯融入了他的最新作品。 The event will not only bring our audience and guests a new and fresh art experience, but also a special exhibition ‘The Conflict and Liberation between Dream and Reality’ led by Kris himself to share the most recent works. 最潮藝術AR體驗，現在就預約活動位置：DS亨卓（微信報名）。 For the most trendy art experience, RSVP Now.
活動策劃：DS亨卓（上海）投資管理咨詢有限公司 關注我們：DS亨卓 DS亨卓希望通過藝術來傳遞精神文明，傳遞愛的信念。無論國籍、種族與身在何處，愿我們都能夠用溫暖，真誠的藝術體驗去搭建理解的橋梁，在越來越國際化的社會中堅持愛人如愛己，建立信任，理解與和諧。 DS devotes her effort in building interpersonal connection and creating social value through art to spread love to people and places that are across the borders. DS aims at building an art community of trust, understanding and diverse cultures. Follow us on WeChat: DS亨卓 |
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